Strategy shows the way. Technology sets the pace.
The New Logic of Success in the Hotel Industry The hotel industry has undergone profound changes over the past two decades. Markets have become more transparent, guests more discerning, distribution channels more diverse, and cost structures more volatile. In this environment, the success of a hotel is increasingly less dependent on a single discipline and more on how effectively a hotel aligns its key performance indicators. Three of these key performance indicators are coming into particular focus: a hotel’s strategic clarity, its pricing logic, and an IT infrastructure that enables quick, data-driven operational decisions. For a long time, these areas were treated separately: strategy as a matter for senior management, pricing as the responsibility of revenue management, and digitalization as operational infrastructure. Today, this separation falls short. Those who integrate strategy, pricing logic, and technology gain a competitive edge that none of the three disciplines can achieve on its own
Switching PMS - How do we find the right system provider?
The challenge shared by many ... Many hotels are currently facing the major challenge of finding a new property management system (PMS). This need for a change is often triggered by outdated systems or inadequate functions from the current provider. However, the market of system providers is huge and confusing. As a hotelier, keeping an overview and finding the right partner can quickly become overwhelming. So where do I start? Functions and requirements: What do I really need? The market offers a wide range of functions, but which ones are really necessary and suitable for your hotel? This question is often difficult to answer. Hotels are confronted with an abundance of offers that all promise different features and benefits. The challenge can be
Oops, there was something else - have you thought about your users?
Introducing a new system - and not forgetting the users Selecting new systems in the hotel is the order of the day, be it the PMS, the CRM or administrative tools that simplify processes. Let's assume that we have selected a new, ideal system for our hotel - then everything should run smoothly, shouldn't it? However, the challenge after implementation is often not the system as such, but the employees who have to work with it on a daily basis. They are often not even asked, presented with a fait accompli and are therefore understandably unenthusiastic. This is often the crux of the matter, as it is essential to get employees on board beforehand. Convincing employees to actively
The pink-red digitalization glasses!
I would like to make it clear from the outset that my gut feeling is not right about 100%. I don't think anyone can claim that. It's not just about my gut feeling, or that of someone else, but generally about the different perspectives that are necessary when choosing a system. A few weeks ago, I received a call from a customer with the opening words "Oh Steffi, I wish we'd listened to your gut feeling!". To explain this in more detail, we need to travel back a year. A hotel - specifically a new opening - was looking for different systems for its system landscape. Due to the complexity, the hotel's employees sought our support after doing their own preliminary work. In the first step, we worked out which systems
Automation in the hotel industry: more time for the guest
Is automation the end of personal service in hotels? A few weeks ago, I had a lively discussion with a student during a lecture. I am an absolute fan of increasing the level of automation in companies. I believe that having nonsensical manual processes carried out by software in order to increase efficiency will be vital in the future. The student argued that this would be the end of the hotel industry. The guest would only interact with the smartphone, everything would be automated, no more personal conversation, no more nice words. It couldn't be worse! The digitalized apocalypse of the hotel-guest relationship. My perspective here is actually completely different: The lack of motivated talent in the industry is something we deal with on a daily basis. Who still wants to
Strategy shows the way. Technology sets the pace.
The New Logic of Success in the Hotel Industry The hotel industry has undergone profound changes over the past two decades. Markets have become more transparent, guests more discerning, distribution channels more diverse, and cost structures
Switching PMS - How do we find the right system provider?
The challenge shared by many ... Many hotels are currently facing the major challenge of finding a new property management system (PMS). This necessity
Oops, there was something else - have you thought about your users?
Introducing a new system - and not forgetting the users Selecting new systems in the hotel is the order of the day, be it the PMS, the
The pink-red digitalization glasses!
I would like to make it clear from the outset that my gut feeling is not right about 100%. I don't think anyone can claim that. This is also about
Automation in the hotel industry: more time for the guest
Is automation the end of personal service in hotels? A few weeks ago, I had a lively discussion with a student during a lecture. I