We've got NEWS: Hello, anker & alpen academy!
With our anker & alpen academy on the topic of digital guest experience, we offer various training courses on digitalization, CRM and marketing and share our learnings from science and practice with the hospitality industry.
The next academy dates
Ready to discover the untapped potential of a digital guest journey to offer guests even more in addition to a first-class on-site experience?
Our CRM Professional Training is the key to implementing an inspiring digital guest journey in the hotel.
Here you will learn the basics of customer relationship management (CRM) and how to apply them specifically to your hotel. Together, we work out how to communicate in a brand-appropriate way, what guests' needs are at different times and what personal goals you want to achieve - be it more room sales, upgrades or directing your guests to digital processes.
We show you how to derive concrete communication ideas and measures, use them to build effective CRM campaigns and measure their success. This allows you to go back to your desk with a strategic plan that can be implemented immediately.
The workshop contains exclusive insights from universities and current studies, paired with practical application - a combination that has never been seen before.
Let's get ready and take your guest journey and hotel performance to the next level!
THAT'S WHAT YOU LEARN - THAT'S IN FOR YOU:
Intro to the world of digital guest communication
Deep Dive CRM Strategy
Add a little magic to it
Let's do it: Campaign planning & content creation
Best practice campaigns and automation
Performance measurement
One last thing ...
Privacy policy 🙂
You will receive your anker & Alpen Academy certificate
THE FACTS ABOUT THE TRAINING:
🗓 Training day: 2025
🕘 Time: 9:30 am to 5 pm
📍 Location: aa Headquarters, Alsterdorfer Str. 227, Hamburg
Participation fee: 895€ net
incl. catering and working materials
YOUR EXPERT: PROF. DR. SANDRA BAYER
Sandra has been a freelance consultant for digitalization strategies, CRM and marketing since 2013, combining the symbiosis of university knowledge and industry-relevant practice. She studied hospitality management at Munich University of Applied Sciences and completed her doctorate with an innovative approach to customer segmentation based on the customer lifetime.
Sandra has been sharing her knowledge as a lecturer and visiting lecturer at the Baden-Württemberg Cooperative State University in Ravensburg and the European Media and Business Academy in Hamburg since 2014. She has been a professor of media and business management at Mittweida University of Applied Sciences since 2019.
ABOUT ANCHOR & ALPS
We, the team at anker & alpen consulting, are real sleeves-up professionals. We optimize and model system landscapes for the hotel industry and help to take the guest experience to the next level.
Digitalization is not an end in itself; technology simply has to work. So that our customers can do what they do best: Be hosts.
We are rolling up our sleeves and actively shaping the digitalization of the hotel industry. For delighted guests, relieved employees and successful hoteliers.
With our anker & alpen academy, we offer various training courses on digitalization, CRM and marketing and share our learnings from science and practice with the hospitality industry.
Please get in touch with us at flaschenpost@anker-alpen.de if you would like to take part in the next Academy!
