From guest journey optimization to a holistic CRM strategy
At anker & alpen, we don't just look at the System landscapes in the backgroundbut also focus explicitly on the Guest journey. We optimize the digital guest experience and the associated communication.
What information do your customers need at the various points of their customer journey? Only if your customers perceive your approach as relevant will they still be aware of the multitude of daily messages and remain loyal to you in the long term.
We are at your side when it comes to all topics relating to the Marketing strategy goes. From the creation of Newsletter campaigns about the Car communication along the guest journey through to creative input - everything is based on a sophisticated CRM strategy.
By optimizing the guest journey, we ensure that every touchpoint is an unforgettable experience.
Optimization of the guest journey and guest communication
We analyze and optimize the digital guest experience and communication at the various touchpoints. This includes:
- Identification of your customers' information needs at different points of their customer journey
- Ensuring the Relevance of your messages on long-term Customer loyalty
Marketing strategy and campaign management
We provide comprehensive support in the development and implementation of your marketing strategy, including:
- Setting up Newsletter campaigns
- Management of the Car communication along the Guest Journey
- Implementation of Pre-Stay and Post-Stay
- Creative input for the implementation of your marketing activities
Consistent brand communication
We analyze and improve the consistency of your communication across all systems, including:
- Analysis of the brand image
- Development of a holistic communication strategy incl. Topics to talk about
- Optimization of digital communication
Customer loyalty and CRM strategy
We help you to retain your guests and segment them effectively:
- Development of strategies for Guest loyalty and Regular customer care
- Segmentation of guests for a targeted and personalized approach
- Strategies for Recovery from Big Spenders
- Implementation of strategies for individualized and personalized communication
Data management
We make sure that your data is used optimally in order to Personalized and relevant communication and to provide valuable Guest Insights to generate:
- Review and improvement of the Data quality
- Analysis of the collected data and its use in the various systems
- Data migration
Implementation Loyalty
We support you in implementing loyalty programs strategically and operationally.
- Design of incentive and incentivization mechanisms
- Integration of loyalty communication into the guest journey
- Support with system selection and setup
Taking guest communication to the next level?
No problem with us!
With our extensive experience and deep understanding of the hospitality industry, we ensure that your CRM strategy is implemented efficiently and effectively. This is how we create relevance and ensure enthusiastic guests and long-term customer loyalty.
